Top Marketing Translation Services For Reliable Documents

What Is Marketing Translation?

Translation of marketing documents is a fresh adaptation of a marketing product, be it text, audio, or video, whether below the line (BTL), such as email newsletters, product brochures, in-store posters, influencer scripts, or trade show presentations, or above the line (ATL), like television ads, radio jingles, billboards, cinema spots, and print magazine features, whether published online or offline. It is a comprehensive adaptation that starts with the language aspect and extends across the cultural and contextual ones, while ensuring accuracy, compliance with regional regulations, and appeal to target audiences’ tastes at the highest levels.

Marketing content translation encompasses brand stories, customer testimonials, case studies, press releases, landing pages, digital banners, mobile app notifications, webinars, product tutorials, sales pitch decks, packaging copy, SMS campaigns, loyalty program materials, and internal brand guidelines.

Marketing translation is all about the conveyance of feeling, not only translating products or services. It is the purchase intent that a translator targets firsthand. Therefore, a translation process undergoes translation (the conversion of text from one language to another), transcreation (adapting the message to fit the target culture while maintaining intent and tone), and finally localization (adjusting content to suit local customs, culture, and preferences). This is rather a new rendition of a new work of art.

Collaborate with ClickTrans’ expert translators and linguists and start creating your art globally.

Who Are Marketing Translation Services For?

Marketing content translation services are essential need for businesses that connect with global audiences. Therefore, they adapt their content for different languages and cultures. Some of which are multinational corporations, expanding SMEs, e-commerce platforms, travel and hospitality industries, media and entertainment companies, educational institutions, and most importantly, healthcare organizations.

Let’s take Intel’s success story, crossing borders with translation as an example. The computer chip company launched a campaign in Brazil under the slogan “Intel: Sponsors of Tomorrow.” However, the Portuguese translation of it meant that Intel would delay its promises! To fix this, the company swiftly changed the slogan to “Intel: In Love with the Future.” They essentially rewrote the slogan in order to keep the feeling intended.

On the other hand, some businesses that failed and could not rectify their stance. Here are some examples:

In the 1960s, Pepsi was expanding rapidly and wanted to enter China with the slogan “Come Alive With the Pepsi Generation.” However, the Chinese first-level translation caused problems, meaning “Pepsi brings your relatives back from the dead,” making Pepsi highly offensive to the public.
Braniff International Airlines translated their slogan “fly in leather” once into Spanish. Simply, it was translated into “vuela en cuero.” Little did they know that another meaning of the translation is “fly naked.”

When it’s time for you to consider adding a new language to your marketing portfolio, choose ClickTrans and rest assured with our global expertise!

What Types of Marketing Documents Can Be Translated?

Social Media

Translation of marketing documents is such a broad domain that it includes social media. Bearing in mind that not all countries use the same Social Media platforms and not all platforms digest texts the same way!

Websites

A localized website is your image in new spheres. It reflects your brand’s language, tone, and objective, and it boosts your SEO so you rank higher in search results and increase online traffic everywhere.

Offline Materials

Brochures, flyers, posters, and print ads, etc., require careful translation to maintain the targeted impact. One has to adapt the message to the cultural context, ensuring that visuals, slogans, and language resonate well in the new language, tone, and format, all while preserving the original intent and brand aura.

As unique as every marketing content translation is, we have the right solution for each one. Browse ClickTrans’ solutions and ensure a complete marketing department is at hand.

Benefits of Marketing Translation

Translation of marketing documents is a gateway to numerous benefits for any business. It helps you expand your global reach, enter new markets with confidence, and boost brand awareness.

Translating into your customer’s language enhances their experience with your brand, fosters loyalty, and strengthens your reputation. That means better engagement, stronger sales, and higher competition, all while crossing language borders and ROI records.

Let ClickTrans help translate marketing content and grow worldwide with confidence!

Challenges of Marketing Translation

Marketing content translation is all about creating connections between a brand and its audience. One common challenge faced while translating marketing content, other than what is previously discussed, is handling space constraints in printed material or advertisements.

A translation expert must skillfully navigate the challenges in adapting the message without losing its impact in a specific space. Given the fact that wordplay and taglines may work well in one language and may not be in another. This leads to potential delays in producing the perfect equivalent.

Moreover, marketing content translation can be costly, as the need for expert translators and cultural consultants increases. In addition to the cost of selecting the right professionals, managing teams with varying expertise, collaborating across different projects, and deploying technical tools for the task.

Need help translating marketing content? Why don’t you start with ClickTrans’ free quotations here?

Best Practices for Marketing Translation

Based on the accumulated experience of established businesses, we can now stand on translation best practices, especially in the field of marketing. Here’s a quick overview of the best practices:

Collaborate with experienced translators and copywriters who are culturally adept and prolific to ensure smooth entry into targeted markets and local-friendly messaging.
Assess your resources (marketers, designers, translators, copywriters, etc.) before any step.
Define your target audience and tailor your content to their culture, taste, and linguistic context.
Make the best use of the Translation Management System (TMS) to centralize and streamline workflows. TMSs help you maintain your brand voice and reduce duplication and turnaround time.
Use CAT tools as well to enhance speed, accuracy, and consistency, but never neglect the human editing phases.
Prioritize quality assurance, combining human and automated reviews.
Localize visually. Make sure your images, layouts, and even colors match cultural preferences and norms.
Run extra testing for clarity, effectiveness, and higher resonance.
Automate file adaptation across formats to simplify publishing in multiple media types.
Invest in project progress monitoring. Use centralized dashboards and adjust your strategies along the way.

With all this said, it is a lot easier if you collaborate with ClickTrans. Find out how you qualify for the international market with our professional translation!

Why Choose a Professional Agency for Marketing Document Translations?

At ClickTrans, content marketing translation is not just a technical task. It is rather a strategic transformation. We deeply believe that choosing a professional translation agency means choosing your objective.

At ClickTrans, we always start by asking, “what are you translating?”, “for whom?”, “and why?” That is how we can clearly scheme and define goals, assess your resources, and tailor the best possible plan that would serve you in each market you target.

Our experts, based on our meticulously planned guidelines, dive deep into market research to understand your new audience and what drives and influences them. They then turn findings into messaging pipelines that produce your marketing content in all its shapes.

Our job does not stop here. Our post-launch activities gather real feedback and subtly redefine or refine the tone, phrasing, and cultural cues for even truer and more long-lasting impact, while never compromising your brand’s essence.

In addition to our translation and localization gurus, ClickTrans keeps up with today’s technology, blending all efforts with translation memories (TMs), cloud platforms, and AI tools to ensure accuracy and native-sounding products while protecting your identity all the way.

In short, once you entrust us with your translation, we assign it to expert translators who, in return, harvest cultural fluency every time, everywhere.

Ready to get your marketing documents translated?

With our content marketing translation, find your cultural equivalents and stay as effective with new audiences everywhere with ClickTrans

Frequently Asked Questions

Q: Why isn’t marketing translation just a word-for-word task?
A: Because marketing translation adapts feelings, culture, and context, not just words, to truly connect with local audiences.

Q. What can go wrong with poor marketing translation?
A: A simple mistranslation can change your message entirely, like Pepsi’s slogan in China, which accidentally implied raising the dead!
Q. What kinds of materials need marketing translation?
A: From websites and social media posts to ads, brochures, and email campaigns, any content that represents your brand.

Q. Why choose ClickTrans for your marketing translations?
A: We combine cultural insight, creative adaptation, and cutting-edge tools to make your brand shine in every language.